Tech Comm and Mobile – A Strategic Assessment

  • 19 Oct 2016
  • 6:00 PM - 8:30 PM (EDT)
  • MathWorks, 1 Apple Hill Drive, Natick, MA 01760


  • Not a member of the New England Chapter
  • Student members of STC get this special rate

Registration is closed

Wednesday, October 19:

Tech Comm and Mobile – A Strategic Assessment

with Neil Perlin

We’ve heard a lot about the mobile revolution in recent years. Everyone seems to have a mobile device, or several. But tech comm itself has only barely moved beyond traditional print and online help. If your company is thinking about going mobile, how might that affect tech comm?

That’s the subject of this presentation. We’ll start by looking at past tech comm paradigm shifts, like the adoption of word processing in 1980 and the shift to HTML in 1997 and their effects. We’ll then look specifically at:

  • Defining mobile
  • The increase in technical rigor and authorial simplicity needed to move into mobile
  • Changes in writing
  • The anticipated loss of institutional tech comm knowledge
  • The need for new business models like iFixit that might take tech comm from a cost center to a revenue generator
... and more. 

You’ll probably leave this presentation with no specific answers but a lot to think about.

About Neil Perlin

Neil is an internationally known consultant, strategist, trainer, and developer for online content ranging from help to mobile. He is Madcap Certified for Flare and Mimic, Viziapps Certified for the Viziapps Studio app development platform, and Adobe Certified for RoboHelp. He is the author of multiple books, most recently Advanced Features in MadCap Flare 10 and Creating Mobile Apps Without Coding.

Neil wrote the "Beyond the Bleeding Edge" column for Intercom from 2000 to 2015 and is a popular speaker, most recently as a keynoter at TCUK 2015 in Glasgow, Scotland. You can reach him at @NeilEric,

Registration Information

Dinner registration closes at 6 pm on Monday, October 17.    

If you miss this deadline, send an email message to If there is any way to accommodate you, we will work it out!

Dinner program cancellations that are received by 6 pm on Monday, October 17, will be fully refunded. Dinner program cancellations received after that time generally will not be refunded unless we can work something out.

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